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Track ‘Dark Theme’ in Google Analytics 4 (GA4 and GTM)

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  • 2 min read

In this blog post, we’ll use media queries particular user (device) properties using Google Tag Manager and Google Analytics 4. Some JavaScript knowledge is not a luxury. Using media queries, developers can personalize their app or website based on device and personal preferences by the user. Using the matchMedia method… 

Send Optimizely Experiment and Variation to GA4 via GTM

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  • 4 min read

Optimizely is an amazing product for running experiments on your digital platforms. However, their documentation is somewhat outdated. In this blog post I would like to elaborate on how to send Optimizely’s experiment ID and variation ID to Google Analytics 4 in an event parameter. Judging from the screenshots, Optimizely’s…