Skip to content
Home ยป book

book

On the phenomenon of marketing books: why they are all the same

  • by
  • 8 min read

To many, including myself, the amount of hot air that is circulating in marketing books is of unbearable proportion. Buzzword bingo and infinite repetition of the same arguments makes us wonder who reads these books. But more importantly, who writes these books and with what purpose? Marketers write marketing books…