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“Industrial Society and its Future”: the angry yet intelligent writings of a terrorist

Preface to this blog post Why review a book from the hand of a notorious terrorist who killed three and maimed dozens of people? That seems like the right question to answer before continuing this blog post. Theodore J. Kaczynski is an extremely intelligent yet wounded man. He’s been a… 

“A Field Guide to Lies and Statistics”: arm yourself against bullshit and data overload

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  • 3 min read

In his book “A Field Guide to Lies and Statistics”, psychologist Daniel Levitin elaborates on some commonly made mistakes when it comes to interpreting data. Although a lot of the topics are closely related to the chapters from the best-selling 1960’s booklet “How to lies with Statistics” by Darrell Huff,… 

“Hit Refresh”: Or how one man’s personal life helped Microsoft rediscover its soul

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  • 4 min read

Another management book? Not just a management book, but the story of Satya Nadella. Who? The son of a marxist economist and a drama professor but mostly known as Microsoft’s less famous, less rich, but current CEO. A brief review. Nadella’s book ‘Hit Refresh’ is a triptych. The first part… 

On the phenomenon of marketing books: why they are all the same

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  • 8 min read

To many, including myself, the amount of hot air that is circulating in marketing books is of unbearable proportion. Buzzword bingo and infinite repetition of the same arguments makes us wonder who reads these books. But more importantly, who writes these books and with what purpose? Marketers write marketing books…