federated learning

Federated Learning: Een einde aan het privacydebat?

Toen Roger McNamee in maart 2019 in zijn podcast-interview met Sam Harris verkondigde dat Android, het mobiele besturingssysteemvan Google, een stofzuiger is voor jouw data, had hij niet kunnen voorzien wat 2 maand later op Google IO aangekondigd zou worden: federated learning. Binnenkort moet de tech-gigant jouw data niet meer opslaan om te voorspellen waar…Continue reading Federated Learning: Een einde aan het privacydebat?

soviet factory

The danger in KPIs: How they can turn your company into a Soviet factory

Years ago, I worked a short while for a very dysfunctional organization. I was young and in the labor market for less than two years. In less than three months, the key performance indicators (KPIs) to which my performance would be judged grew from zero to over twenty-five. With no experience nor the authority to…Continue reading The danger in KPIs: How they can turn your company into a Soviet factory

On the phenomenon of marketing books: why they are all the same

To many, including myself, the amount of hot air that is circulating in marketing books is of unbearable proportion. Buzzword bingo and infinite repetition of the same arguments makes us wonder who reads these books. But more importantly, who writes these books and with what purpose? Marketers write marketing books The self-proclaimed raison d’être of…Continue reading On the phenomenon of marketing books: why they are all the same

adobe analytics betamax

Reality Check: Adobe maintains the Betamax of Marketing Analytics

It’s a classic business economics story: in 1975 Sony released the Betamax video tape format, a year ahead of JVC which released the VHS video tape format. Despite the first mover advantage of Betamax, VHS conquered the market from the 80’s onward. Due to network effects, once VHS surpassed Betamax, the growth was exponential: consumers…Continue reading Reality Check: Adobe maintains the Betamax of Marketing Analytics

‘Voice search’ is nothing but the smartest Furby in the pack

According to economic theory, the value created by marketers is that they bridge the information gap between supply and demand. For example: I didn’t know about a smartphone with four (!) camera’s until an ad was pierced through my iris at the local train station. Unless you believe we are all homo economici, many marketers…Continue reading ‘Voice search’ is nothing but the smartest Furby in the pack