To many, including myself, the amount of hot air that is circulating in marketing books is of unbearable proportion. Buzzword bingo and infinite repetition of the same arguments makes us wonder who reads these books. But more importantly, who writes these books and with what purpose? Marketers write marketing books…
Exactly one month ago, I was watching Google I/O at a tech company in my city, Gent. Free pizza and beer, and generally a cool office to hang out at. Every bite I took out of a slice of pizza was accompanied with one thought: “just show us the damn…
It’s a classic business economics story: in 1975 Sony released the Betamax video tape format, a year ahead of JVC which released the VHS video tape format. Despite the first mover advantage of Betamax, VHS conquered the market from the 80’s onward. Due to network effects, once VHS surpassed Betamax,…
According to economic theory, the value created by marketers is that they bridge the information gap between supply and demand. For example: I didn’t know about a smartphone with four (!) camera’s until an ad was pierced through my iris at the local train station. Unless you believe we are…