In the past half decade, there have been huge shifts in the land of personal data and privacy. There have been numerous legal as well as technological evolutions. Both for analytical and advertising purposes, digital professionals rely on collecting and linking personal data. Consequently, these evolutions can have a solid…
Google Analytics 4 is more of a sandbox than Universal Analytics was. With multiple scopes (hit, session, product) disappearing, some very popular features are lacking in GA4. In this blog post, I will explain how you can get Landing Page back in Google Analytics 4. In essence, to get landing…
In this blog post, we’ll use media queries particular user (device) properties using Google Tag Manager and Google Analytics 4. Some JavaScript knowledge is not a luxury. Using media queries, developers can personalize their app or website based on device and personal preferences by the user. Using the matchMedia method…
It’s the end of SaaS web analytics tools locking in your data. New tools, such as Snowplow or Heap promise you data ownership. But in essence streaming web analytics to your own data warehouse is fairly easy. In this blog post we create our own (client-side) clickstream web analytics solution…