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What digital professionals should know about recent privacy evolutions

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  • 6 min read

In the past half decade, there have been huge shifts in the land of personal data and privacy. There have been numerous legal as well as technological evolutions. Both for analytical and advertising purposes, digital professionals rely on collecting and linking personal data. Consequently, these evolutions can have a solid… 

Track ‘Dark Theme’ in Google Analytics 4 (GA4 and GTM)

In this blog post, we’ll use media queries particular user (device) properties using Google Tag Manager and Google Analytics 4. Some JavaScript knowledge is not a luxury. Using media queries, developers can personalize their app or website based on device and personal preferences by the user. Using the matchMedia method…