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What digital professionals should know about recent privacy evolutions

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  • 6 min read

In the past half decade, there have been huge shifts in the land of personal data and privacy. There have been numerous legal as well as technological evolutions. Both for analytical and advertising purposes, digital professionals rely on collecting and linking personal data. Consequently, these evolutions can have a solid… 

Event deduplication for Facebook’s Conversions API using server-side GTM

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  • 4 min read

Facebook is betting big on its Conversions API to counter Apple’s privacy game. It leaves one wondering why there documentation is so poor. In this blog post, I describe how you can set up proper event deduplication when using both the Facebook pixel and the Conversion API. 💥 This blog…