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Event deduplication for Facebook’s Conversions API using server-side GTM

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  • 4 min read

Facebook is betting big on its Conversions API to counter Apple’s privacy game. It leaves one wondering why there documentation is so poor. In this blog post, I describe how you can set up proper event deduplication when using both the Facebook pixel and the Conversion API. 💥 This blog… 

A primer on iOS 14.5’s impact on Facebook audience building (and what to do about it)

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  • 6 min read

I’ve read a lot of bullshit regarding the impact of Apple’s notorious iOS14.5 update. It’s a fairly technical & complex matter, yet most articles on the subject are clickbait or just content for the sake of being content, often written by a junior content marketer. Consequently, I couldn’t resist finding…