Home » gtm

gtm

A primer on iOS 14.5’s impact on Facebook audience building (and what to do about it)

  • by
  • 6 min read

I’ve read a lot of bullshit regarding the impact of Apple’s notorious iOS14.5 update. It’s a fairly technical & complex matter, yet most articles on the subject are clickbait or just content for the sake of being content, often written by a junior content marketer. Consequently, I couldn’t resist finding…