‘Outnumbered‘ is a book that I have been expecting for the past couple of years. Its premise: this whole algorithm, data science and AI revolution that people talk about on cocktail parties seems amazing and overwhelming, but under the hood it is rather ‘meh’. The author, David Sumpter, is a… Read More »“Outnumbered”: are algorithms just ‘meh’?
To many, including myself, the amount of hot air that is circulating in marketing books is of unbearable proportion. Buzzword bingo and infinite repetition of the same arguments makes us wonder who reads these books. But more importantly, who writes these books and with what purpose? Marketers write marketing books… Read More »On the phenomenon of marketing books: why they are all the same