‘Outnumbered‘ is a book that I have been expecting for the past couple of years. Its premise: this whole algorithm, data science and AI revolution that people talk about on cocktail parties seems amazing and overwhelming, but under the hood it is rather ‘meh’. The author, David Sumpter, is a… Read More »“Outnumbered”: are algorithms just ‘meh’?
Another management book? Not just a management book, but the story of Satya Nadella. Who? The son of a marxist economist and a drama professor but mostly known as Microsoft’s less famous, less rich, but current CEO. A brief review. Nadella’s book ‘Hit Refresh’ is a triptych. The first part… Read More »“Hit Refresh”: Or how one man’s personal life helped Microsoft rediscover its soul
Years ago, I worked a short while for a very dysfunctional organization. I was young and in the labor market for less than two years. In less than three months, the key performance indicators (KPIs) to which my performance would be judged grew from zero to over twenty-five. With no… Read More »The danger in KPIs: How they can turn your company into a Soviet factory
To many, including myself, the amount of hot air that is circulating in marketing books is of unbearable proportion. Buzzword bingo and infinite repetition of the same arguments makes us wonder who reads these books. But more importantly, who writes these books and with what purpose? Marketers write marketing books… Read More »On the phenomenon of marketing books: why they are all the same
Enkele weken geleden was ik op een uiteenzetting door Google voor de retail-sector. Ik ben altijd sceptisch als het over zo’n conferenties gaat, maar toegegeven, ik was aangenaam verrast. Als kers op de taart kreeg elke aanwezige ‘Digitalis’ mee naar huis, het boek van de hand van Thierry Geerts, CEO… Read More »“Digitalis”: Technomanie volgens het boekje